10.07.2008

Set Expectations Low and Lower the Chances You Let People Down

There is no question or a shadow of a doubt that Assertions of Fact is edited by a bunch of lazy mofo’s. Suffice it to say that AoF has become a solo operation with a couple of editors emeritus, and a writer who lasted one post. I’ll admit, when juggling all of life’s responsibilities – work, fantasy sports, drinking, women, and in DGD’s case, the occasional slice of man tuna, it’s tough to make AoF a priority. It was conceived during a time when there was arguably less on everyone’s plate, and flourished during a time when time may not have been free, but at least it was less costly.

While it would be great to get everyone back to tapping the old keys, I think we can safely say that there is no chance it’s going to happen. It’s a vicious cycle – when you stop posting, people stop reading, and when people stop reading, the motivation to post is decreased. With a daily hit count of a whopping 3, you can imagine we’re not exactly raking in advertising revenue. As the registered domain name holder, I’m faced with a difficult decision – either stop feeding the mice that spin the wheels of the proverbial interweb-presses and shut down the laptop for good, or keep AoF running in some shell of a capacity. The decision is not a pleasant one or one that I’m happy to be making. As I weighed the factors, both logical and emotional I came to a conclusion. I paid for a 3 year domain name license and hell, I might as well use it. The tiny parcel of the internets that AoF is occupying is hardly pissing in anyone’s cereal (and if it is – f.u.).

I could publicly plea for my fellow AoF founders to jump back into the mix and post (or just throw some feces at the internet and hope that some of it sticks and is funny) but I know that’s doing no one any good. There are too many clever and funny motherfuckers out there that but for an errant bong hit here or there could be great contributors.

So here’s what I’m thinking – if I can commit to writing once a week on a regular schedule – let’s call it “Monday morning” for arguments sake, at least there will be something new here for everyone to waste 30 seconds of their life reading. I’ll tentatively call it an outlet for me to recount all the things I’m thinking but can’t say while I’m traveling – mainly because I’m traveling alone 97% of the time.

At the same time quality is better than quantity, but AoF hasn’t been exactly producing quality material ever. (Take a look at my election primary posts – there’s a reason I don’t write about politics very often – although there’s a particular birdman who I hope went ahead and based his vote on that piece.) So I’m once again asking for anyone who wants to write about anything – sports, music, politics, life, monkeys, douchebags, poop – to sign up. It doesn’t have to be polished work. (it never is).

Also – in a fit of boredom (and possibly while studying for the Bar Exam) I created “The Upper Decker” – an AoF sister site specifically for sports content. Of course this further diluted our collective “resources” so for the time being I’m shutting it down. Another genius idea – PooPics.blogspot.com never really got launched, but is an idea that could absolutely have legs if it was opened up to the public. Think about it.

So without further adieu – e-mail AoF and get to posting – it’s fun, easy, and free. Hell if DGD can figure out how to use it, anyone can.